MediLexicon International

In its first major move since taking investment from Summit Partners, Healthline Media acquires MedicalNewsToday.com and sister site MediLexicon.com; Bolsters its digital health reach to 61M unique visitors per month.

San Francisco, CA (PRWEB) May 02, 2016: Healthline.com, relied on by over 25 million (comScore, 2016) consumers for health and wellness information, today announced it has acquired sister websites MedicalNewsToday.com and MediLexicon.com to advance its mission to be your most trusted ally in your pursuit of health and well-being. Both websites are part of MediLexicon International Ltd, and its team and offices will remain in the United Kingdom.

In its first major announcement since raising $95 million in growth equity financing earlier this year, the transaction will bring the sites into Healthline’s Healthweb, strengthening its position as the second largest health media network on the web with over 61 million unique visitors a month (ComScore, March 2016). All of Healthline Media’s digital properties meet the company’s stringent criteria for providing accurate, authoritative and unbiased content.

“No matter where they are in the world or their health and wellness journey, our mission at Healthline is to be an ally to health seekers and physicians, providing them with content that is informative, easy to understand and engaging,” says David Kopp, CEO of Healthline Media. “We have long been impressed with the content and growth of MediLexicon.com and MedicalNewsToday.com. Today, we are excited to add these sites to the Healthline family and further expand our ability to positively impact health-seeking users.”

Founded in 2006 and established as a standalone entity in January 2016, Healthline Media helps health seekers better understand and live with medical conditions through all of its digital properties, which include 22 communities on Facebook. Over the last two years, Healthline.com has been the fastest growing health information site and now has 25.9 million monthly U.S.-based users (comScore, March 2016) and 50 million monthly global visitors (source: Google Analytics, March 2016). According to comScore, Healthline is currently the fourth-largest health information site, with growth 8x its competitors.

Under the terms of the deal, MedicalNewsToday.com, currently the number one ranked (Google and Yahoo) website in the medical news category, boasting over 132 therapy areas, joins Healthline.com, Drugs.com and Livestrong.com as Healthline’s family of exclusively-represented leading health properties. Also joining the Healthline Media family is MediLexicon.com, a comprehensive online database of medical abbreviations with over 200,000 definitions that are constantly updated. Both resources are free to use, allowing people to instantly look up news and information on conditions, treatments and medications, as well as meanings for acronyms and abbreviations from the fields of medicine, pharmacy, biotechnology, agrochemicals, healthcare and more.

Alastair Hazell, managing director and founder of MediLexicon International Ltd commented:
“Our partnership with Healthline Media enables us to implement many of their learnings and best practices so we can grow our traffic and have an even greater impact. Our evidence based approach naturally complements Healthline’s empathetic, authoritative content and their vision to create a stronger, healthier world aligns well with our values.”