Adam Street Advisers is pleased to announce its role as financial adviser to Ruuby, the British on-demand beauty services provider, in securing a $2.5 million investment led by Praetura Investments.
Founded in 2016 by Venetia Archer, Ruuby is the leading app-based platform offering beauty services at users’ convenience, delivering services such as hairstyling, makeup, massage and injectables directly to homes and offices. With over 500,000 services delivered to date, a growing user base of 150,000, and a network of 3,000 skilled beauty professionals, Ruuby continues to redefine the beauty industry.
The investment, part of Praetura’s commitment to empowering British businesses, will support Ruuby’s strategic growth plans, including an expanded presence in France and Switzerland and deepening its presence across the UK.
Ruuby’s fundraising adds to its impressive track record, with $9 million raised to date and $22 million in sales, further solidifying its position as a leader in the beauty tech space.
The transaction underscores Adam Street’s deep expertise in private capital markets, offering tailored solutions for founders and management teams across industries.