Sector: Digital Media (Healthcare)
Acquirer: Healthline Media, Inc
Deal type: Sale of share capital
Medilexicon International Limited, the owner of Medical News Today, is the No. 1 ranked website on all major search engines for medical news, providing health and lifestyle information to professionals and consumers. In the past few years Medical News Today has had over 350 million visitors, receives over 15 million monthly page views and has published over 250,000 articles covering hundreds of medical topics. Medilexicon also owns one of the world’s largest databases on medical abbreviations and definitions.
The shareholders of MLX were referred to ASA by another financial institution because of the expertise and rich network that ASA has in the global healthcare market.
Healthline Media press release:
Healthline Media Grows Digital Reach with Acquisition of #1 Website for Medical News Information
In its first major move since taking investment from Summit Partners, Healthline Media acquires MedicalNewsToday.com and sister site MediLexicon.com; Bolsters its digital health reach to 61M unique visitors per month
San Francisco, CA (PRWEB) May 02, 2016: Healthline.com, relied on by over 25 million (comScore, 2016) consumers for health and wellness information, today announced it has acquired sister websites MedicalNewsToday.com and MediLexicon.com to advance its mission to be your most trusted ally in your pursuit of health and well-being. Both websites are part of MediLexicon International Ltd., and its team and offices will remain in the United Kingdom.
In its first major announcement since raising $95 million in growth equity financing earlier this year, the transaction will bring the sites into Healthline’s Healthweb, strengthening its position as the second largest health media network on the web with over 61 million unique visitors a month (ComScore, March 2016). All of Healthline Media’s digital properties meet the company’s stringent criteria for providing accurate, authoritative and unbiased content.
“No matter where they are in the world or their health and wellness journey, our mission at Healthline is to be an ally to health seekers and physicians, providing them with content that is informative, easy to understand and engaging,” says David Kopp, CEO of Healthline Media. “We have long been impressed with the content and growth of MediLexicon.com and MedicalNewsToday.com. Today, we are excited to add these sites to the Healthline family and further expand our ability to positively impact health-seeking users.”
Founded in 2006 and established as a standalone entity in January 2016, Healthline Media helps health seekers better understand and live with medical conditions through all of its digital properties, which include 22 communities on Facebook. Over the last two years, Healthline.com has been the fastest growing health information site and now has 25.9 million monthly U.S.-based users (comScore, March 2016) and 50 million monthly global visitors (source: Google Analytics, March 2016). According to comScore, Healthline is currently the fourth-largest health information site, with growth 8x its competitors.
Under the terms of the deal, MedicalNewsToday.com, currently the number one ranked (Google and Yahoo) website in the medical news category, boasting over 132 therapy areas, joins Healthline.com, Drugs.com and Livestrong.com as Healthline’s family of exclusively-represented leading health properties. Also joining the Healthline Media family is MediLexicon.com, a comprehensive online database of medical abbreviations with over 200,000 definitions that are constantly updated. Both resources are free to use, allowing people to instantly look up news and information on conditions, treatments and medications, as well as meanings for acronyms and abbreviations from the fields of medicine, pharmacy, biotechnology, agrochemicals, healthcare and more.
“As a founder, you strive to build a company that makes an impact,” says Alastair Hazell, managing director and founder of MediLexicon International Ltd. “Our partnership with Healthline Media enables us to implement many of their learnings and best practices so we can grow our traffic and have an even greater impact. Our evidence based approach naturally complements Healthline’s empathetic, authoritative content and their vision to create a stronger, healthier world aligns well with our values." Andrew Barnsley, founder and Managing Partner of London based Adam Street Advisers, advised the shareholders of MediLexicon International Ltd. on the transaction.
For more information or to speak with Healthline Media for additional details about today’s announcement, please contact Kimberly Angell at kim(dot)angell(at)wishpr(dot)com.
About Healthline Media
Healthline Media is a San Francisco, CA-based company that provides health and wellness information to consumers through its website, Healthline.com. The company’s mission is to be its users’ most trusted ally in their pursuit of health and well-being. Healthline.com, which is the fourth largest and fastest-growing consumer health information site, offers medically reviewed clinical content that is authoritative, approachable and actionable. The privately held company is headquartered in San Francisco with offices in New York, NY. For more information please call (415) 281-3100 or visit Healthline.com.